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We are an independent Swiss brand strategy and branding agency. We’re passionate about strategy, branding, design, imagery, and video. We create powerful visual and editorial ecosystems. We immerse every brand touchpoint with unforgettable messages.
Meet our team
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9 TEAMMATES
Alexis Mouthon
Arnaud Gantenbein
Aurélien Malagoli
David Bader
David Sarlin
Pascal Fornay
Pauline Scuderi
Pauline Joanneton
Sébastien Musy
Client Manager
Client / Production Manager
Art Direction / Motion Design
Creative Director
Social Media
Director / Film
Junior Art Director / Graphic Designer
Exports and Localisations
HR / Admin
With sharp humor and a laugh that fills the room, Alexis is the link that unites the entire team. He orchestrates, prioritizes, and handles the unexpected with calm and composure. Thanks to him, the creative spark never gets lost in technical obstacles or distribution constraints — even if he is occasionally sidetracked by his impromptu musical reprises.
Arnaud leads projects with logic, empathy, and a clear vision of what truly matters. He ensures that production stays faithful to the original intent — all while keeping timelines and budgets on track, with a smile, a wink, and strategically timed coffees.
Aurélien is a craftsman of movement. No grand speeches, but elegant and precise animations, which make complex messages playful, captivating, and accessible. From the opening credits to the explainer, his work adapts to all formats — and shines particularly as soon as a beat enters the scene.
Founder of Iconiste and a true design enthusiast, David is a self-confessed perfectionist: he likes ideas to be simple, punchy, and as precise as a Swiss watch. With the agency, he champions the belief that a brand deserves more than just a pretty logo — it needs meaning, a voice, and a personality that resonates. And if David seems to have endless energy, it might just be because it’s coffee — not blood — running through his veins.
David thinks in broadcast mode: capturing attention in less than 5 seconds, and keeping it until the last frame. He adapts the content to each platform, without ever betraying the creative intention. Especially if said content features a small fluffy dog named “Zimbrak”.
With a sharp eye, a solid sense of storytelling, and a passion for the imaginary, Pascal seeks truth in every shot. He embraces the overall vision, structures the narrative, and guides each project with accuracy, never stealing the spotlight from his subject.
Pauline is a ball of energy in a “fun-sized” package, but don’t let that make you think she’s easy to bowl over. On the contrary — she’s tenacious, logical, and fights for what she’s thinks is right while smiling. Both joyful, and kind, she’s a multi-tasker — and often shows this off by singing a song while working away on next-level ideas and crafted visuals.
Pauline delivers the ultimate digital nomad experience. She makes sure every piece of content can travel the world without losing anything along the way (which can’t be said for everyone here). Subtitles, cultural adaptations — she fine-tunes everything with a precision that would put most travel agencies to shame.
Sébastien prefers to stay in the shadows (ideally under a parasol with a cold beer, hiding from the Barcelona heat), but he’s the one we can thank for keeping the lights on — HR, admin, payments — he’s the quiet strength that keeps us running and shining.
About us
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Pure swiss agency

We don’t settle for the minimum. We are a small team of passionate people who love to think, create, and find solutions that truly make sense for our clients. We work carefully: every image, every word, every design is crafted to give a brand a clear and vibrant identity. Our approach is simple: stay curious, collaborate closely with our clients, and move forward together with flexibility. Our goal: to create brands that are strong, human, and inspiring.

OUR SPIRIT
Our clients
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More than 30
They trust us
OUR LASTest PROJECTS
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SWISS TOUCH
& many others
see more
We are passionate — about strategy, design, imagery, branding, and communication.
We are passionate — about strategy, design, imagery, branding, and communication.

We believe that people don’t rally around a brand. They rally around an idea, an ideal. What we aim to offer our clients is an ecosystem centered on people. The agency provides a short, explosive methodology where brand fundamentals are revisited and rigorously tested. Brands that unite convey emotion, engagement, and a recognizable spirit across any medium. They have a unique style. Our mission is to ensure that, regardless of message or medium, their ideas shine.

We have a simple and effective methodology and solid experience. But what sets us apart is motivation, dedication, and a constant questioning mindset in the development of projects shared with our clients.

WHAT WE DO
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Always with the smile
OUR
APPROACH
01. super explosive 01.
super explosive
02. swiss precision 02.
swiss precision
03. In our clients' heads 03.
In our clients' heads
04. In love with our jobs 04.
In love with our jobs

We have a simple and effective methodology and solid experience. But what sets us apart is motivation, dedication, and a constant questioning mindset in the development of projects shared with our clients.

Trust is knowing that everything is being done to achieve the best results, while respecting deadlines and budgets. This is only possible through efficient organization, transparent communication, and heightened professional awareness.

All of our methodology stems from this. We always start by asking what your clients are looking for, placing ourselves in their perspective. Then we connect it to a client promise that you can keep.

Not many can say, earnestly, that they love what they do. We love our work. And are passionate about quality design, strategy, and strong messaging.
Address
Rue Côtes de Montbenon 6
CH-1003 Lausanne
Contacts
hello@iconiste.studio +41 21 601 02 90
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