Satigny Municipality (Commune de Satigny)
Satigny is reinventing itself. How do you showcase the dynamism of a municipality that actively works to balance tradition, respect for the landscape, and natural authenticity, while standing at the threshold of urbanization?
Context
Satigny is rethinking its brand. The municipality on the edge of Geneva faces very contemporary challenges: how to successfully navigate the balance between village tradition, modernity, and urban growth?
Municipal identities are treated like brands—with one key difference: the client is political, representing an entire community. To be authentic, you must understand the residents and the elements that unite them.
The agency uses its positioning tool, ‘brands that speak,’ and radically transforms the image of a municipality deeply rooted in its traditions. How? By accurately understanding the foundations that bring a community together and giving it a contemporary face that truly represents it.
