Mawoo is a brand with a bold design. What could have been just another Ovomaltine variant refuses to compromise. Everything in this brand reflects strength: the character of its founder, the vast forests of Canada, the love of family when striving to deliver the best, and the determination of athletes taking on long-endurance challenges.
Mawoo
Contexte
Alexandre Guimond was already an importer and distributor of maple syrup in Switzerland. He owns and operates his own farm in Canada. Together with Camille Duchamp, an agronomist, they decided to create a brand and expand it into gourmet products and sports nutrition products.
Challenge
How do you unite three sectors and three very different audiences under a single brand: those looking for healthy staple ingredients for cooking, those seeking ready-to-enjoy gourmet products, and endurance athletes needing slow-release sugar?
Résultat
Iconiste finds the common thread between these sectors: nature. The powerful nature of Canada delivering an exceptional product, the purity of a natural product full of qualities, the pursuit of environmentally respectful products by some gourmets, and the love of nature shared by runners, cyclists, and endurance athletes.
Art Direction
Paul Brandli
Project Management
Alexia Albuquerque
Strategy and Creative Direction
David Bader