High-tech aluminum, Airware® highlights its technological advancement and the new horizons ahead. The brand now offers an ultra high-tech material selected for aerospace applications. With a lightweight, technical design, using images of the sky without aircraft and transitioning the brand from the sky to space, Airware® showcases its innovative strength.
Constellium
Context
Constellium is a leader in aluminum. Airware® represents the aerospace sector, providing specialized alloys for different parts of commercial and military aircraft and giving them unique properties. From a technology in development a few years ago, Airware® has become a mature brand, well established with major manufacturers.
Challenge
So how do you communicate when a technological breakthrough becomes the standard? Airware® must reignite the technological dream. Today, Airware® is involved in prestigious programs with Airbus, Boeing, Bombardier, Embraer, SpaceX, Blue Origin, Lockheed Martin, and NASA—whether for aircraft structures or space launchers. These developments give the brand an unprecedented argument and demonstrate that aluminum is a material of choice in a sector where demands are ultimate.
Result
The strategy developed after a positioning workshop revealed that Airware®’s strengths lie in its ability to create custom alloys and collaborate with major companies to deliver solutions that are both innovative and ready for industrialization. This capability is exemplified by its new aerospace applications. Iconiste reshapes the brand’s DNA, giving it the means to reach new heights…
Art Direction
Paul Brandli
Motion Design
Pauline Flahaut
Client Management
Melanie Bisseret, Helena Zussini
Strategy and Creative Direction
David Bader
