Château de Vinzel
A classic
With Studio Iconiste, Château de Vinzel revisits its heritage — a classic from La Côte reimagined with style. The labels of these wines were inspired by the book covers cherished by one of the estate’s owners in the early 20th century. Through a strategic brand repositioning, this literary concept has been revived — bold, witty, and sophisticated, but never old-fashioned. Words are played with, humor flirts with history, and the palate is teased. With “Vin d’Expression,” the château’s wines speak — and they capture attention. The visual identity and communication become a playground for creativity.
Context
Château de Vinzel wanted to refresh its communication. This estate from the La Côte region in French-speaking Switzerland is renowned for the quality of its wines — and especially for its age-worthy vintages.
Challenge
The Château had a remarkable story. One of its owners, in the last century, gave the brand labels inspired by book covers. This literary identity made the brand stand out.
Result
