CA next bank is a bank defined as 100% human and 100% digital. It offers its clients high-value services, both in-person and remotely, through multilingual advisors and easy-to-use digital tools. Iconiste energizes the brand’s visual and editorial identity, creating a clear break from traditional banking codes.
CA next bank
Brand Identity
01
Bank sector
Context
CA next bank offers a premium, digital positioning. Its digital tools provide multiple ways to connect with advisors or access other services. As a subsidiary of one of Europe’s leading banks and embedded in a multi-currency territory, it aims to simplify life for increasingly active and mobile clients.
Challenge
How do you differentiate the brand from competitors and develop a visually recognizable universe that clearly emphasizes its competitive advantages? How do you create a comprehensive identity (colors, visuals, graphics, layouts, editorial tone of voice) that reflects this focus on client proximity?
Résultat
Iconiste challenges traditional banking codes and creates a stylistic rupture from conventional communication habits. The agency builds on the current strategy to reinvent visual codes, create the first applications (posters, digital films, website), rethink the brand’s tone of voice, standardize the entire ecosystem, and support the bank throughout its implementation.
Art Direction
Paul Brandli
Project Managment
Alexia Albuquerque
Copywriting Lead
Alexis Malalan
Strategy and Creative Direction
David Bader
Motion Design
Pauline Flahaut
Client Management
Helena Zussini
Copywriting DE
Tim Boin, Helena Zaug
