Breguet

How do you approach communication for a brand as innovative and historically powerful as Breguet Watches? Iconiste has created five poetic and immersive worlds, designed as mirrors between past and future.

Context

The brand was founded by a brilliant watchmaker, Abraham-Louis Breguet, who early on revolutionized horology with innovations that would redefine standards of excellence. Its clients have been legendary: Napoleon Bonaparte, Queen Marie-Antoinette, the Queen of Naples, and many others. Today, Breguet continues to captivate with both its capacity to innovate and its aesthetic mastery.

Challenge

How do you express this historical strength of continuous innovation while showing that the brand remains at the cutting edge of technology without ever renouncing its heritage? How do you create a universe that blends art, culture, beauty, sobriety, and exceptional quality, just like Breguet Watches?

Résultat

Iconiste developed five integrated campaigns, composed of films and key visuals. They are built as moments that convey the spirit of each collection—five worlds suspended between past and present, where history and the power of time are felt, all while offering a vision toward the future.