Branding Strategy Communication Advertising Graphic Design

Andros' Hopp Fruits Challenge

Andros is a family-owned company specializing in fruit juices and compotes. Together with our client, we decided to highlight the benefits of fruit and their commitment to promoting health and well-being. We developed a campaign on Strava with Ditaji and Mujinga Kambundji to showcase the benefits of fruit and also encourage people to get moving! Mission accomplished for a campaign that achieved unexpected success!

Context

Andros is well-known in the warm, comforting world of family moments, meals, and desserts.

Challenge

In Switzerland, nutritional well-being is often seen not as a pleasure, but as a constraint. For Andros, this creates a gap between their delicious products and sporty, wellness-minded Swiss consumers.

Result

Our mission: awaken the Swiss to the hidden pleasure of being—and eating—healthily through the “Andros’ Hopp Fruits Challenge” on Strava, featuring a bright, sun-soaked new look brought to life by the Kambundji sisters.

Director of Marketing, Client
Julien Rameau
Ambassadors
Ditaji Kambundji et Mujinga Kambundji
Client Management
Alexis Mouthon
DOP
Thibaud Maury
Motion Design
Aurélien Malagoli
HMC
Yannick Zurcher
Photography
Guillaume Mégevand
Digital Tech
Michel Di Fede
Client Director
Arnaud Gantenbein
Coordination Strava
Tom Overmire
Brand Manager Andros Suisse
Rahel Zumwald
Art Direction
Brie Lemaire
Director
Pascal Forney
Assistant Camera
Zoée Bijotat
Editing
Pascal Millet Rivero
Sound Engineering
Marc Thill
Assistant Photographer
Jonathan Imhof
Creative Director
David Bader
Media
Diane de Vilmorin (Biggie)
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