Beezi
It’s difficult to reach this kind of objective in the industrial sector.
And yet: what if we imagined centers where everything is available for those little extras we all appreciate, and what if we encouraged exchange and collaboration between sectors?
Beezi is constant reflection, it’s a movement, a community that comes together to become better—in every sense of the word.
Context
The first Tolochenaz center is about to open its doors. A unique concept in an industrial area: lush interiors, relaxation spaces, a creativity room, digitalized services, and much more.
Challenge
How do you move away from a somewhat repetitive B2B narrative when, in the end, you want to offer industrial spaces? How do you avoid finishing on a flat note and letting your original convictions be stifled by the concrete reality?
Résultat
Bader (now Iconiste) supports Beezi with a global brand strategy and a 360° branding approach. This work gives the brand a voice and a fresh perspective: let’s follow our convictions and offer our community a path in that direction—what if we combined work and well-being?
